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Summer "Plans"

7/26/2014

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By Mike Mitchell, Communications Coordinator

As many other students do, I planned on working for the summer to save some money for my upcoming year at college. That was my plan, but like any other plan, it can change. My plan for the summer changed.

To make a long story short, I had to have surgery. It wasn't a major, life-saving surgery or anything though. I ripped a muscle working out and needed to get it stitched up. The location of the surgery would take me away from working and working out for about two months. I decided that if I was going to be sitting on my couch the whole summer recovering, I was going to do something productive. 

I took to the internet. By suggestion from one of my professors, I started reading a book, updating my LinkedIn and creating my own blog. It was one of the only ways that I can sit on the couch without losing all productivity. (I don't think Netflix would have helped me any way.)   I figure social media is an important part of public relations, so why not connect my stagnant summer with my advancement as a public relations student? This was a perfect time to get a head start in my web design and production class. I would have to learn to html code during this class, or I could teach myself some tricks during summer. I became a tutor and a student. 

Although I am nothing close to a master yet, I have been learning more about driving traffic to my website and search engine optimization. As communications coordinator for the Plattsburgh PRSSA chapter, I will work on driving traffic to our website to gain awareness of what we do on campus. I want more of the students and faculty to know the advantages of joining our PRSSA chapter. 
If I learned anything this summer, it was to be productive even during your down time. I could of sat around and watched Netflix all summer, but I made a better choice. As I transition into my last year at SUNY Plattsburgh, I want to put a positive stamp on other public relations students. One way I can do that is to prepare for my final year and word hard towards elevating the major as a whole. Although I am still in the process of preparing myself, I think I will be ready to have a successful year in all aspects of my role as a senior. 
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